The “color” white lives in our worlds in all kinds of ways and at all levels – from crisp linen sheets to fluffy, super soft toilet paper.

And when it comes to white, we humans tend to do things like buy white dishes so we can decorate around them with holiday napkins and floral arrangements.

We buy white towels because we can throw them all in the washing machine with a dash of bleach and we’re good to go.

But why do we also choose white for long-standing home items like cabinets and moldings?

What makes white so timeless, and as such, a smart investment?

It goes beyond just selecting white because we’re afraid of making a color mistake.

The simple color of white is clean and simple and offers a look of sophistication whether it’s traditional, contemporary or transitional.

The neutrality of white, the absence of contrast, provides a sense of calm that can help in unseen ways with our over stimulated senses.

White visually expands a space. So when we take it specifically to closets, that can be a key factor in getting the organized, peaceful, spacious feel we all long for in our closets.

So if your wardrobe is filled with the brightest stars from the runway, white serves as an excellent backdrop. It’s a great closet neutral that can show off the true colors of your wardrobe.

And you can count on it standing the test of time. So at the risk of taking you down a scary path with a history lesson, white also represents cleanliness and good sanitation. Not romantic, to be sure, but who doesn’t want a clean closet?

Yes, we’ve moved light years beyond Henry Ford’s quote about “you can have it any color you’d like, as long as it’s white” and into such hyper personalization that we really could build you a closet with photos of your children screened onto the door panels. But really, is that who and what you want in your closet? Or would you rather have something that will serve both form and function to make your life easier for years to come (much unlike your children’s tendencies).

We thought so.